About Us

I’ll have to go down the cheesy route here:

I’m infatuated beyond rescue with deep connection. Try lying under the Northern Lights and not be enchanted. Try befriending a woman who overcame a disability and not be inspired. Try watching a scene you wrote come to life in front of you and still refuse to believe in magic.

I triple dog dare you.

There’s nothing more fascinating to me than observing what the world looks and works like. What it means to be human. How a feeling is created with sound and visuals.
I’ve been a filmmaker for seven years now, I still get butterflies on every single set.

My mission is to capture the wonders of this world. To tell the stories I’ve been given to.

To make your brand seen and your music heard.

So. I created The Friction – a production company that focuses on commercials and music videos, that feeds and rests and values their crew, and that takes clients on rooftop lunches. I didn’t like the way the film industry made people zombie faced devils so I changed it – I prefer my team shiny eyed and sharp minded.

Right now, I want you to send me an email with your brief, your budget, and your deadline, and we will put together a shoot that will knock your socks off.


What are you waiting for?

Ivy Jelisavac | Founder & Director


The only people for me are the mad ones, the ones who are mad to live, mad to talk, [...] desirous of
everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn,
burn, like fabulous roman candles exploding like spiders across the stars…
Jack Kerouac


I shed my skin and put my bones into everything I record.



What about promotion?

If you like, we will also do the hustling for you – upload the video online, send it to music and video bloggers and magazines, and submit to international film&video festivals.

We’d like something that’s not listed here…

We’d love to discuss that, then! Don’t hesitate to get in touch.


I believe that filmmaking – as, probably, is everything – is a game you should play with all your cards, and all your dice, and whatever else you’ve got. So, each time I make a movie, I give it everything I have. I think everyone should, and I think everyone should do everything they do that way.





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